People think Bank of America is old-fashioned. But they’re much more cutting edge than you think. The ask from the client was fairly simple: How can we show off our digital tools without making it feel too much like we’re showing off our digital tools?

Can’t Stop Banking, a new campaign centered on all the bank’s digital capabilities was born. It was a 360 campaign that reminded everyone there’s no better way to bank with Bank of America than with the super-computer in your back pocket.

The work made people think differently about Bank leading to a 20% lift in digital sales and an astounding ROI of $5 for ever $1 spent.