Lebron, we dare you
Everyone was begging LeBron to come. But to inspire the competitor in him, we dared him to go head to head with the ultimate legacy: Jordan’s.
With the help of some Chicago celebs who also happened to be friends with LeBron, we made some special deliveries the week leading up to free agency.
"You guys are nuts. I love it." -Jeremy Piven
"You guys are nuts. I love it." -Jeremy Piven









We sent him 7 empty ring boxes. One more than MJ. Each one with a message.




We sent him a pair of iconic Jordans and a message on the box: do you dare to fill these shoes?